15+ YEARS
of experience in product, digital, lifecycle, and growth marketing.
ENTERPRISE + FOUNDER-LED EXPERIENCE
Experience across Amazon Prime Video, BlackRock, Capital Group, AKG Marketing, startups, and small businesses.
STRATEGY + EXECUTION
Marketing audits, strategy sessions, workshops, and Fractional CMO leadership built to drive clearer decisions and better results.
Including contract Senior Marketing Consultant work supporting AWS, Google, and Salesforce-related marketplace/product initiatives through agency-led consulting projects.
EXPERIENCE SHAPED BY WORK WITH BRANDS
MY STORY
I have spent more than 15 years working across product marketing, digital marketing, lifecycle strategy, go-to-market planning, and growth. My background spans enterprise, consulting, startup, and founder-led environments, including marketing work across Amazon Prime Video, BlackRock, Capital Group, Valassis, and AKG Marketing. I have also supported strategy-led consulting work connected to brands such as AWS, Google, SpunTV, and Salesforce through contract Senior Marketing Consultant engagements.
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I started AKG Marketing because I wanted more founders and small business owners to have access to the kind of strategic marketing resources often reserved for larger companies with bigger budgets, bigger teams, and more internal support. Enterprise and Fortune 100 companies do not grow by guessing. They use strategy, customer insight, positioning, data, systems, and clear execution plans. I believe growing businesses deserve access to that same level of thinking, even if they are not operating with enterprise-level resources yet.
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Over time, I kept seeing the same issue: founders and small business owners were being pushed toward more tactics before they had a real marketing foundation. More content. More ads. More website updates. More funnels. More tools. But if the audience is unclear, the offer is confusing, the message is not connecting, or the follow-up is weak, more marketing will not automatically create more sales.
Businesses were doing more marketing, but not always building the right marketing system.
Before AKG Marketing became what it is today, I used the business as a consulting practice supporting startups, small businesses, and strategy-led marketing projects across positioning, content, go-to-market planning, customer journey strategy, and digital growth. That experience made the next step clear: AKG Marketing needed to be structured around strategy, marketing foundation, and the systems businesses need to grow and scale with more confidence.
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Today, AKG Marketing exists to help founders and lean teams figure out what is actually broken in their marketing, what needs to be fixed first, and what kind of support makes the most sense for their stage of business. The goal is not to overwhelm business owners with more marketing noise. The goal is to give them a fighting chance by helping them build the clarity, structure, and strategy needed to grow.
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That is why AKG Marketing now has two clear paths. The DIY Hub is for founders who want to learn, build, and strengthen their foundation. Work With Us is for businesses that need strategic support through the Marketing Audit, Strategy Sessions, and the 90-Day Fractional CMO Program.
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My goal is simple: to help you get your marketing all the way together.
WHAT WE HELP YOU FIX
Positioning
Clarify how your business should be understood, remembered, and differentiated in the market.
Offer Clarity
Make it easier for people to understand what you sell, who it is for, and why it matters.
Audience Development
Define your ideal customer profile, buyer personas, audience segments, and what each group needs to hear before they take action.
GTM Strategy
Build a clearer go-to-market plan that connects your offer, audience, message, channels, and sales path.
Product Development
Strengthen how your offer, service, course, or product is packaged, positioned, and prepared for the right audience.
Lifecycle Roadmapping
Map the customer journey from awareness to conversion, retention, and repeat engagement so your marketing supports the full relationship.
Funnels
Connect your marketing activity to a clearer conversion path, from first touch to lead capture, nurture, and sales.
Follow-Up
Strengthen what happens after someone shows interest so leads are not lost after a click, download, event, or conversation.
Automation
Use systems and workflows to make lead capture, nurture, reminders, follow-up, and handoffs more consistent.
Content Direction
Create content with a purpose instead of posting just to stay visible.
Measurement
Understand what is working, what is not, and what needs attention before spending more time or money.
Marketing Systems
Turn scattered tactics into a more focused marketing foundation that supports growth, visibility, leads, and sales.
HOW WE HELP
AKG Marketing supports founders and small teams through two clear paths: learn how to build your foundation yourself, or work with us to diagnose and fix what is not working.
