Build Your Product Business
Before You Build Your Product
A guided, live product-business accelerator for founders who want to build a stronger product-based e-commerce business before they invest more deeply in branding, inventory, suppliers, or manufacturing. E-Launch Foundry connects the business, brand, launch, product, and sourcing decisions that are too often handled separately.
LIVE COHORT
4 SESSIONS
CORE & VIP OPTIONS
CATEGORY-SPECIFIC SUMMITS AVAILABLE
Presented by AKG Marketing + Sourcepoint
Travel and summit logistics by TravelBug by Amanda Kenise
15+ Years of Marketing, Brand, Ecommerce, and Launch Experience
On-the-Ground China Product and Sourcing Expertise
10+ Years of Travel Planning and Group Experience
Business + Product + Sourcing + Travel in One Connected Ecosystem
Led By Founders
Built For Founders
Amanda Garrison
Founder, AKG Marketing
Business, Brand, Ecommerce & Launch Strategy
Amanda brings more than 15 years of marketing experience spanning e-commerce, lifecycle marketing, product marketing, digital growth, go-to-market strategy, and marketing operations. Through AKG Marketing, she helps founders turn scattered ideas into clearer business foundations, customer journeys, brand direction, and launch-ready marketing systems.
“We created E-Launch Foundry because founders should not have to piece together the business, launch, product, and sourcing journey on their own.”
Taylor Carson
Founder, Sourcepoint
Sourcing Strategy, Supplier Relationships & China Sourcing
Taylor is a sourcing strategist based in Guangzhou, China, on the ground where the world's products are made. With 15+ years in project management on programs for the Department of Energy, Georgia Power, and Southern California Edison, she now helps founders get their products made, and made right.
THE PROBLEM
You Have an Idea...
Now What?
Most early-stage product founders are not short on ambition. They are short on a clear sequence. They know they want to build or expand a product business, but they are often forced to make expensive decisions before they understand how those decisions connect.
Which product should I launch first?
Should I choose white label, private label, or custom development?
Do I need the brand or website before I start sourcing?
How do I know whether the product can support the price I want to charge?
What does a factory or sourcing partner need from me?
How do I avoid spending thousands before I am ready?
When business, product, launch, and sourcing decisions happen in the right sequence, founders can make clearer decisions and avoid costly missteps.
Move From Product Interest to a Clearer Path Forward
Before E-Launch Foundry
A product idea without a clear roadmap
Questions about what to do first
Disconnected brand, website, product, and sourcing decisions
Unclear product path or factory requirements
Fear of wasting money or choosing the wrong next step
After E-Launch Foundry
A clearer product-business direction
A stronger customer, brand, and ecommerce foundation
A defined product-development and specification path
A high-level ecommerce launch plan
A more realistic view of cost, sourcing readiness, and next steps
You will not leave with more random information. You will leave with the frameworks, tools, and decisions needed to move forward more strategically.
THE PROGRAM
One Program.
Four Connected Sessions.
Each session builds on the last, so you leave with decisions made, tools completed, and a practical next-step plan.
SESSION 1
E-Commerce Business & Marketing Foundation
Clarify what you are building, who it is for, how it fits e-commerce, what the brand needs to communicate, what the store needs to do, and which tools support the next step.
Key outcomes: Concept clarity, customer snapshot, brand direction, website essentials, and a lean founder toolkit.
SESSION 2
Product Development & Specification
Turn your idea into a product a factory can understand. Choose the right product path (white-label, private-label, custom, or a simpler branded product), define key materials and specifications, and identify what will make your product meaningfully different.
Key outcomes: Product path, started Product Specification Template, materials research direction, compliance category, and differentiation priorities.
SESSION 3
E-Commerce Launch Planning & Readiness
Reconnect the product decisions to the business and launch path. Identify what must happen before sourcing, what must happen before launch, and what can wait until later.
Key outcomes: E-Commerce Launch Plan, launch priorities, store and marketing needs, budget awareness, and a 30-day action plan.
SESSION 4
Sourcing Strategy & Paths Forward
Assess how ready your product really is for sourcing, understand what a strong sourcing engagement requires, and determine the smartest next step based on your product, budget, and readiness.
Key outcomes: Spec readiness assessment, sourcing expectations, and a clear next path to continue development, explore remote sourcing, or prepare for a category-specific summit.
Built for Early-Stage Founders Creating Product-Based Ecommerce Businesses
The Idea-to-Product Founder
You have a product category, concept, or early idea and need a clearer path before investing in the brand, website, product, or sourcing process.
The Early Product Founder
You have already started a product or line, but the business, launch, specification, or sourcing strategy still feels scattered or incomplete.
The Service-to-Product Founder
You already have clients, expertise, a service business, or an audience and want to create a product line that expands your impact and revenue beyond services alone.
The White Label / Private Label Explorer
You want to enter the market through an existing or customizable product path but need help understanding the brand, launch, product, and sourcing decisions required to do it well.
This program is not designed for people seeking ongoing agency management, instant factory referrals, or someone else to build the entire business for them. Participants must be willing to make decisions, complete the preparation work, and apply the tools.
You Won't Leave With Notes Alone. You'll Leave With a Working Foundation and a Clear Next-Step Plan.
Business Foundation Worksheet
E-Commerce Readiness Checklist
E-Launch Plan
Product Specification Template
Website Essentials Checklist
Sourcing Decision Framework
SEE THE COMPLETE DELIVERABLES LIST (* VIP only)
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Business Foundation Worksheet
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Customer Blueprint *
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Founder Path Assessment *
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Brand Compass *
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Store Blueprint *
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Customer Journey Map *
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Foundation Readiness Score *
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Website Essentials Checklist
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Toolkit Prioritization Worksheet
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Session 1 Action Plan / 30-Day Action Plan *
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Product Specification Template
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Compliance Quick Reference Tracker
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Spec Readiness Self-Check
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Product Specification Template: VIP Companion *
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E-Launch Plan
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Launch Budget Worksheet
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E-Commerce Readiness Checklist
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Toolkit Prioritization Worksheet
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Startup Planner *
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Offer Planning Worksheet *
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Dependencies + Risk Planning *
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Refined 30-Day Action Plan *
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Launch Plan Review / Feedback Worksheet *
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Sourcing Decision Framework
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Sourcing Decision Framework: VIP Companion *
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Personalized Sourcing Readiness Brief *
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30-Minute 1:1 Sourcing Call *
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Session Recording + Summary Transcript *
Most Programs Cover One Piece
We Connect the Whole Path
Product founders are usually forced to assemble the journey from separate courses, service providers, suppliers, and travel experiences. That creates gaps, repeated work, and expensive decisions made without the full picture.
Business Courses
They may teach entrepreneurship or marketing, but often stop before product specifications, factory readiness, supplier conversations, or sourcing decisions.
Sourcing Agents
They may help find or manage suppliers, but usually enter after the founder has already made decisions about the business, customer, product, positioning, and launch path.
Accelerators
They often focus on pitch decks, fundraising, growth, or software-style startups rather than the practical realities of building an early-stage physical product business.
Trade Trips and Tours
They may provide access to factories, expos, or markets, but access alone does not mean a founder is prepared to ask the right questions or make the right decisions.
E-LAUNCH FOUNDRY
E-Launch Foundry connects the business foundation, ecommerce customer path, brand and website direction, product development, launch planning, sourcing preparation, and optional category-specific summits in one intentional experience.
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Business foundation
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Ecommerce customer path
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Brand and website direction
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Product development
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Launch planning
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Sourcing preparation
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Optional category-specific summits
Build the right foundation. Define the right product. Prepare for the right next step.
Choose the Level of Support That Matches How You Want to Learn
PROGRAM DATES
Oct 2026 - Oct 7, 14, 21, & 28
Jan 2027 - Jan 6, 13, 20 & 27
CORE — Learn and Apply
Core is for founders who want the full program pathway, live instruction, and practical tools, and who are comfortable applying the material with a lighter-touch level of support.
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All 4 live sessions
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High-level group teaching and Q&A
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Core worksheets, templates, and checklists
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Business, brand, ecommerce, product, launch, and sourcing frameworks
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Access to the complete Core deliverables set
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Apply the tools on your own timeline
VIP — Learn, Apply, and Feedback
VIP is for founders who want everything in Core plus more direct support applying the frameworks to their specific business, product, launch plan, and sourcing readiness.
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Everything in Core
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BSK course access from AKG Marketing
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30-minute E-Launch Plan review with Amanda
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30-minute sourcing review with Taylor
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Personalized Sourcing Readiness Brief
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More guided application and decision support
Category-specific summits and travel experiences are separate unless explicitly included in a future package. Joining the program does not require travel.
Learn the Foundation Anywhere
Go Deeper Through Category-Specific Global Experiences
E-Launch Foundry is category-agnostic. The program helps founders across product categories build stronger businesses, define their products, prepare for launches, and assess sourcing readiness. Select summits and trips may focus on a specific category, allowing participants to go deeper into relevant factories, expos, suppliers, and market experiences.
INCLUDED:
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Round-trip Flight (LAX to Guangzhou)
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Visa Fee and Process Assistance
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5-Star Accommodations
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Transportation
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Translator and Setup Assistance
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Private Guidance Throughout Tour
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Visits to Manufacturers, Factories, and Wholesale Markets
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All Listed Activities
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Personalized Business Consultation Before Trip
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Supplier Introductions and Sourcing Assistance
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Business Negotiation Support
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Product Sourcing Strategies and Expert Insights
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E.F. Field Kit (Essentials to make your trip easier)
TRIP ITINERARY
DAY 1
Arrival + Orientation + China Prep Day
DAY 2
Half-Day City Tour + Welcome Dinner Cruise
DAY 3
Expo Visit
DAY 4​
Half Day (Expo Visit) + Market Tour
DAY 5
Beauty Market Tour
DAY 6
Nail, Skincare, Cosmetics Market Tour
DAY 7
Factory Tour
DAY 8
Free Day — Fun Tour, Canton Tower Visit
DAY 9
Outro Session and 1:1 Meetings
DAY 10
Departure
Travel experiences, group logistics, and travel coordination are managed by TravelBug by Amanda Kenise with local support from SourcePoint when applicable.
Powered by Expertise Across Business, Product, Sourcing, and Travel
AKG Marketing
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Business and marketing strategy
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Brand and customer foundation
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Ecommerce and customer journey
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Launch planning and marketing systems
Sourcepoint
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Product development and specifications
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Factory and supplier expectations
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Sourcing preparation and readiness
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On-the-ground China insight
TravelBug by Amanda Kenise
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Travel planning and coordination
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Group logistics and trip communication
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Summit travel experiences
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10+ years of travel expertise