MARKETING LEADERSHIP FOR THE STATE YOUR BUSINESS IS IN RIGHT NOW
Led by Amanda, Fractional CMO & Marketing Strategist
The 90-Day Fractional CMO Program gives your business the strategy, structure, and marketing support needed to move forward with clarity. Choose the tier that matches how much help you need: a clear plan, implementation support, or fractional CMO leadership.
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You’re not alone if
marketing feels
overwhelming...
What if you had an expert team and a CMO guiding you for
90 days—without hiring full-time?
Tired form taking on everything by yourself
Burned through cash on bloated agencies
Wasting time managing scattered freelancers
WELCOME TO THE 90-DAY FRACTIONAL CMO PROGRAM
Get the strategy, execution, and insight you need—on your terms.
Designed for entrepreneurs, small teams, and scaling brands.
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I’m Amanda
For over 15 years, I’ve helped early-stage startups, e-commerce brands, and growing teams build real momentum with smart, simple strategy. I created this kit to give you the structure, tools, and confidence to move forward —without second-guessing every decision.
MEET YOUR
FRACTION CMO
NOT SURE WHICH TIER FITS? START HERE
"I need someone to tell me what to fix, what to focus on, and what my marketing plan should be."
CHOOSE STRATEGIC LITE
"I need the plan, but I also need help getting one major marketing priority done."
CHOOSE PRO EXECUTION
"I need Amanda to step in as my fractional CMO and help lead marketing for the next 90 days."
CHOOSE SCALE PARTNER
TIER 1: STRATEGIC LITE
Strategy, clarity, and a 90-day marketing plan
Strategic Lite is for businesses that need to know what to fix, what to focus on, and what to do next.
This tier gives you a clear marketing diagnosis, a custom Marketing Playbook, and a 90-Day Roadmap your team can use to move forward with confidence. It is best for businesses that need strategic direction before investing more in content, ads, freelancers, tools, or campaigns.
Best for you if:
You need a clear marketing plan, not just more ideas
You are unsure what is working, what is missing, or what should be fixed first.
You have a team, contractor, or internal support that can execute once the plan is clear
You are not ready for ongoing fractional CMO leadership, but you need more than a one-time strategy call
What this helps you do:
Clarify your marketing priorities
Identify the gaps hurting visibility, leads, or conversions
Build a stronger foundation before launching more campaigns
Create a 90-day plan that your team can follow
Make better decisions about where to spend time, money, and effort
What is included
Marketing Audit and Review
Marketing Playbook
90-Day Roadmap
Four Strategy Sessions
Prioritized Recommendations
Clear Next Steps for Implementation
PLAIN-LANGAUAGE DIFFERENCE
Strategic Lite gives you the strategy and plan. You or your team handle the implementation.
Want the full breakdown side-by-side? Compare all tiers in the table →
WHAT HAPPENS NEXT
Book Call
Schedule a 30-minute discovery call.
Confirm Fit
We'll talk goals, scope, and the right tier.
Receive Proposal
A tailored proposal lands in your inbox.
Sign + Pay
Approve, sign, and secure your start date.
Start Onboarding
Kickoff session and the 90 days begin.
01. Email Sequence Copy
02. Lead Magnet Content
03. Website/landing Page Copy Review
OPTIONAL ADD-ONS TO EXTEND ANY TIER
Customize your program with additional support across content, growth, and systems. Pair any add-on with Strategic Lite, Pro Execution, or Scale Partner.
04. Strategic Webpage Layout + Copywire
05. Paid Ads Strategy + Setup
06. SEO Blog Package
07. Social Media Calendar + Hashtag Bank
08. CRM Automation Build
09. System Handoff + Implementation Training
10. Ongoing Retainer Support (Post-Program)
COMPARE THE PROGRAMS
PROGRAM / TIER | BEST FOR | MAIN OUTCOME | WHAT AKG DOES | WHO EXECUTES |
|---|---|---|---|---|
Strategy Session | One specific marketing question or decision | Expert guidance and next steps | Advises on a focused issue | You |
Strategy Package | A few focused marketing challenges | Strategy support across multiple sessions | Provides advisory support over several calls | You |
Strategic Lite | Businesses that need a full marketing plan | Marketing Playbook + 90-Day Roadmap | Diagnoses, plans, and prioritizes | You or your team |
Pro Execution | Businesses that need the plan and help getting one priority done | Strategy + implementation support | Plans and helps implement one priority initiative | AKG helps implement |
Scale Partner | Businesses that need senior marketing leadership | Fractional CMO support for 90 days | Leads strategy, priorities, oversight, and team direction | Amanda leads, team executes with direction |
HOW IS STRATEGIC LITE DIFFERENT FROM A STRATEGY SESSION?
Strategic Lite is a structured 90-day strategy engagement. AKG Marketing reviews your marketing, identifies gaps, builds your Marketing Playbook, and creates a 90-Day Roadmap that your team can use after the engagement.
STRATEGY SESSION
Best when you have one specific marketing question, challenge, or decision and need expert guidance.
STRATEGY PACKAGE
Best when you need support with strategy across a few focused conversations, but it remains centered on advisory support.
STRATEGIC LITE
Best when you need a full marketing diagnosis, Marketing Playbook, and 90-Day Roadmap.
Use a Strategy Session when you need expert answers. Use the Strategy Package when you need support with strategy across a few focused conversations. Use Strategic Lite when you need a full marketing plan.
THIS IS FOR YOU IF:
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You’re too busy to manage freelancers
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You want results fast
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You want expert leadership
THIS NOT FOR YOU IF:
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You want templates
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You’re not ready to invest
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You’re looking for a VA