FIND OUT WHAT'S REALLY HOLDING YOUR MARKETING BACK
Get a clear, strategy-led diagnostic report that shows what’s working, what’s not, and what to fix first so you can stop guessing and start making smarter marketing decisions.
Want the quick snapshot first? Start with Marketing Audit Lite.
Ready for the full breakdown? Start the Marketing Audit.
WHAT IS THE MARKETING AUDIT?
The Marketing Starter Kit AI Studio powers the Marketing Audit, delivering a comprehensive diagnostic report that evaluates key areas of your marketing system and translates the findings into a clear, prioritized action plan.
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It reviews your business model, sales motion, goals, current marketing setup, and conversion path to help you understand where your marketing is strong, where it is leaking opportunities, and what should happen next.
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The goal is simple: give you clarity on what to fix first so your marketing can support better leads, stronger conversions, and smarter growth.
The Marketing Audit helps you answer
What is currently working in my marketing?
What is not working or creating friction?
Where are leads dropping off?
What gaps are hurting conversion?
What should I prioritize in the next 30 days?
What support or next step makes the most sense?
WHY START WITH THE MARKETING AUDIT?
If you already know your marketing is not converting the way it should, the Marketing Audit is the next best step.
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Marketing Audit Lite can show you where the gaps are, but the Marketing Audit gives you the full breakdown behind those gaps.
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It shows you what is working, what is weak, what needs attention, what is urgent, and what to do next.
This is especially helpful before you:
Spend more money on ads
Redesign your website
Hire marketing support
Launch a new campaign
Build a funnel
Invest in content production
Try to scale an offer that may not be converting yet
WHAT THE MARKETING AUDIT REVIEWS
The Marketing Audit reviews the areas that directly impact visibility, lead generation, trust, conversion, and follow-up.
FOUNDATIONS
Reviews your ideal customer profile, offer clarity, positioning, audience focus, and value proposition.
MESSAGING
Evaluates your headlines, brand voice, proof points, objection handling, and ability to clearly communicate value.
WEBSITE CX
Looks at your website experience, mobile flow, lead capture, calls to action, navigation, and conversion path.
CONTENT ENGINE
Reviews your content consistency, content-to-offer alignment, visibility strategy, and whether your content supports conversion.
SOCIAL PRESENCE
Evaluates your social profile optimization, platform visibility, lead capture opportunities, posting cadence, and conversion signals.
FUNNEL & NURTURE
Reviews how leads are captured, followed up with, nurtured, and guided toward booking, buying, or taking the next step.
DATA & TRACKING
Looks at analytics setup, conversion tracking, UTM usage, campaign attribution, and whether you can see what is working.
READINESS
Reviews your team, tools, budget, execution capacity, process, and ability to act on marketing priorities consistently.
WHAT YOU GET WITH THE MARKETING AUDIT?
The Marketing Audit gives you more than a score. You receive a detailed diagnostic report that shows what is happening across your marketing system and what to fix first.
Marketing Audit Includes?
Complete Business Scorecard & Executive Report
Deep Dive Analysis Across All 8 Marketing Categories
Step-by-Step Recommendations for Every Finding
Priority Ranking with Business Impact
30-Day Marketing Action Roadmap
Success Metrics & Expected Outcomes
Professional PDF Report You Can Share With Your Team
HOW IT WORKS
01
Complete the
Audit Intake
You answer key questions about your business, audience, offer, goals, marketing activity, tools, channels, and current challenges.
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02
Your Marketing System Is Reviewed
Your inputs are evaluated through AKG’s strategic audit framework, supported by smart diagnostic tools and reviewed through a marketing strategy lens.
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03
You Receive Your Marketing Audit Report
You get a detailed report that breaks down your marketing health, category scores, key issues, top priorities, and recommended action steps.
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04
Use the Roadmap to Take Action
You can use the audit to make improvements on your own or move into the recommended next step, such as a Strategy Session, Marketing Starter Kit, or 90-Day Fractional CMO Program.
MARKETING AUDIT vs MARKETING AUDIT LITE
Both options are helpful, but they are not the same.
Marketing Audit Lite gives you a free snapshot of your marketing health. The Marketing Audit provides a full diagnostic report, deeper analysis, and an action plan.
The goal of Marketing Audit Lite is to help you see where you stand. The goal of the Marketing Audit is to help you understand what is happening, why it matters, and what to fix first.
FEATURE | MARKETING AUDIT LITE | MARKETING AUDIT |
|---|---|---|
Cost | Free | Paid |
Best For | Quick snapshot | Full diagnosis and roadmap |
Marketing Score | Included | Included |
Score Explanation | Included | Included with deeper context |
Business Model + Sales Motion | Included | Included |
Category Breakdown | Preview included | Full breakdown included |
Issue Count | Included | Included with deeper explanation |
Locked Details | Yes | Unlocked |
Category Deep Dives | Limited preview | Full deep dives |
Evidence and Impact | Limited | Included |
Top 3 Priorities | Included at a high level | Fully detailed |
Step-by-Step Fixes | Locked | Included |
Action Steps | Limited | Included |
Success Criteria | Not included | Included |
4-Week Action Plan | Not included | Included |
Service Recommendations | Basic next step | Personalized recommendation |
Best Next Step | Good starting point | Best option for serious clarity |
Want the full breakdown? Start with the Marketing Audit
YOUR MARKETING AUDIT IS JUST THE BEGINNING
Your Marketing Audit gives you clarity. The next step is turning those insights into measurable growth. Whether you need expert direction or hands-on marketing leadership, we have a path that meets you where you are.